A curse transforms a handsome and arrogant young man into everything he detests in this contemporary retelling of Beauty and the Beast. Wealthy Kyle Kingson (Alex Pettyfer) has everything a teenager could want in life, but he still gets off on humiliating the weaker and less attractive. When Kyle invites his misfit classmate Kendra (Mary-Kate Olsen) to an environmental rally at their school, she questions his motivations but reluctantly accepts. Later, Kyle blows Kendra off, prompting the spurned goth girl to cast a dark spell on the swaggering egotist.